top of page
Search
![[CHRIBA Insights Vol. 4 No. 1] Data-Driven Insights into Korean Travel Patterns from Aviation Statistics 🛫🌍](https://static.wixstatic.com/media/fcb85e_2fdf534c1acc453a91c00e429b0a19ac~mv2.jpg/v1/fill/w_1275,h_958,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/fcb85e_2fdf534c1acc453a91c00e429b0a19ac~mv2.jpg)
![[CHRIBA Insights Vol. 4 No. 1] Data-Driven Insights into Korean Travel Patterns from Aviation Statistics 🛫🌍](https://static.wixstatic.com/media/fcb85e_2fdf534c1acc453a91c00e429b0a19ac~mv2.jpg/v1/fill/w_1275,h_958,fp_0.50_0.50,q_90,enc_avif,quality_auto/fcb85e_2fdf534c1acc453a91c00e429b0a19ac~mv2.jpg)
[CHRIBA Insights Vol. 4 No. 1] Data-Driven Insights into Korean Travel Patterns from Aviation Statistics 🛫🌍
We are pleased to announce the release of the latest CHRIBA Insights, titled “Data-Driven Insights into Korean Travel Patterns from Aviation Statistics.” This report examines travel demand patterns in South Korea using aviation statistics from Airportal, the data portal of Korea’s Ministry of Land, Infrastructure and Transport. Leveraging these data, the analysis highlights two key empirical insights and concludes with a concise discussion of their implications. 🔍 Read the
chriba official
Jan 301 min read
![[기고] K컬처를 외국인의 '체류와 소비'로 이끌어야](https://static.wixstatic.com/media/fcb85e_3bf9f1d2fc8540b4b183a638d34adb48~mv2.png/v1/fill/w_800,h_601,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/fcb85e_3bf9f1d2fc8540b4b183a638d34adb48~mv2.png)
![[기고] K컬처를 외국인의 '체류와 소비'로 이끌어야](https://static.wixstatic.com/media/fcb85e_3bf9f1d2fc8540b4b183a638d34adb48~mv2.png/v1/fill/w_800,h_601,fp_0.50_0.50,q_95,enc_avif,quality_auto/fcb85e_3bf9f1d2fc8540b4b183a638d34adb48~mv2.png)
[기고] K컬처를 외국인의 '체류와 소비'로 이끌어야
장수청 미국 퍼듀대 호텔관광대 교수 원문 [Kor] https://www.chosun.com/opinion/contribution/2026/01/29/27SPXMA4AFHJPA23G5KD5TM5QI/ [Eng] https://www.chosun.com/english/opinion-en/2026/01/29/EOV5OJ6DRNEYLFCASY7GG4T72E/ K팝과 한국 드라마가 세계인의 안방을 점령했다. 그러나 냉정하게 자문해보자. 이 폭발적인 관심이 한국행 비행기 티켓 발권과 한국 내에서의 소비로 직결되는가? 안타깝게도 그 연결고리는 느슨하다. K컬처의 브랜드 가치가 관광 수입과 지역 경제 활성화로 이어지는 선순환 구조는 아직 답보 상태다. 문제는 명확하다. 우리는 여전히 보여주기에만 골몰하고 있다. 이제는 세계인이 달력에 표시를 하며 “이 시기엔 반드시 한국에 가야 한다”고 결심하게 하는 ‘오게 만드는 구조’가 필요하다. 그 해법이 바로 ‘한국
chriba official
Jan 292 min read
![[CHRIBA Insights Vol. 3 No. 7] Deconstructing Urban Tourism Appeal to Uncover Hidden Potential and Inherent Risks](https://static.wixstatic.com/media/fcb85e_d13c36dddcc54eb1a12ec44d3802a2fc~mv2.jpg/v1/fill/w_1275,h_958,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/fcb85e_d13c36dddcc54eb1a12ec44d3802a2fc~mv2.jpg)
![[CHRIBA Insights Vol. 3 No. 7] Deconstructing Urban Tourism Appeal to Uncover Hidden Potential and Inherent Risks](https://static.wixstatic.com/media/fcb85e_d13c36dddcc54eb1a12ec44d3802a2fc~mv2.jpg/v1/fill/w_1275,h_958,fp_0.50_0.50,q_90,enc_avif,quality_auto/fcb85e_d13c36dddcc54eb1a12ec44d3802a2fc~mv2.jpg)
[CHRIBA Insights Vol. 3 No. 7] Deconstructing Urban Tourism Appeal to Uncover Hidden Potential and Inherent Risks
We are pleased to share the latest CHRIBA Insights, titled "Deconstructing Urban Tourism Appeal to Uncover Hidden Potential and Inherent...
chriba official
Sep 22, 20251 min read
![[CHRIBA Insights Vol. 3 No. 6] Guest Experience Insights: Independent vs. Chain Boutique Hotels in Chicago](https://static.wixstatic.com/media/fcb85e_05d422ef2df147b3b34dfdc5bab5f942~mv2.jpg/v1/fill/w_1125,h_845,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/fcb85e_05d422ef2df147b3b34dfdc5bab5f942~mv2.jpg)
![[CHRIBA Insights Vol. 3 No. 6] Guest Experience Insights: Independent vs. Chain Boutique Hotels in Chicago](https://static.wixstatic.com/media/fcb85e_05d422ef2df147b3b34dfdc5bab5f942~mv2.jpg/v1/fill/w_1125,h_845,fp_0.50_0.50,q_90,enc_avif,quality_auto/fcb85e_05d422ef2df147b3b34dfdc5bab5f942~mv2.jpg)
[CHRIBA Insights Vol. 3 No. 6] Guest Experience Insights: Independent vs. Chain Boutique Hotels in Chicago
#Purdue #HTM #CHRIBA #Insights #Boutique #Independent #Hotel #Chicago #Guest #Experience
chriba official
Jun 2, 20251 min read
![[CHRIBA Insights Vol. 3 No. 5] U.S. Tariff Policy and its Ripple Effects on North American Tourism](https://static.wixstatic.com/media/fcb85e_2c7a46e11b624e43972a06546a172dcd~mv2.jpg/v1/fill/w_1125,h_845,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/fcb85e_2c7a46e11b624e43972a06546a172dcd~mv2.jpg)
![[CHRIBA Insights Vol. 3 No. 5] U.S. Tariff Policy and its Ripple Effects on North American Tourism](https://static.wixstatic.com/media/fcb85e_2c7a46e11b624e43972a06546a172dcd~mv2.jpg/v1/fill/w_1125,h_845,fp_0.50_0.50,q_90,enc_avif,quality_auto/fcb85e_2c7a46e11b624e43972a06546a172dcd~mv2.jpg)
[CHRIBA Insights Vol. 3 No. 5] U.S. Tariff Policy and its Ripple Effects on North American Tourism
#Purdue #HTM #CHRIBA #ReciprocalTariff #GrossOutput #Accommodation #FoodService #AirTransport #PolicyImpact #USMCA #Canada #Mexico
chriba official
May 9, 20251 min read
![[CHRIBA Insights Vol. 3 No. 4] Impacts of U.S. Reciprocal Tariffs on the Global Air Transport Sector](https://static.wixstatic.com/media/fcb85e_780a3ce54a1a47cb8d63d1be2f7d6c07~mv2.jpg/v1/fill/w_1125,h_845,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/fcb85e_780a3ce54a1a47cb8d63d1be2f7d6c07~mv2.jpg)
![[CHRIBA Insights Vol. 3 No. 4] Impacts of U.S. Reciprocal Tariffs on the Global Air Transport Sector](https://static.wixstatic.com/media/fcb85e_780a3ce54a1a47cb8d63d1be2f7d6c07~mv2.jpg/v1/fill/w_1125,h_845,fp_0.50_0.50,q_90,enc_avif,quality_auto/fcb85e_780a3ce54a1a47cb8d63d1be2f7d6c07~mv2.jpg)
[CHRIBA Insights Vol. 3 No. 4] Impacts of U.S. Reciprocal Tariffs on the Global Air Transport Sector
#Purdue #HTM #CHRIBA #ReciprocalTariff #Simulation #GrossOutput #Airtransport #Impact #Canada #Mexico #China #Purdue #HTM #CHRIBA...
chriba official
Apr 23, 20251 min read
![[CHRIBA Insights Vol. 3 No. 3] The Effects of U.S. Reciprocal Tariffs on the U.S. Tourism Industry: Challenges and Opportunities](https://static.wixstatic.com/media/fcb85e_cd8367feaac6435c9e63287015896063~mv2.jpg/v1/fill/w_1275,h_958,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/fcb85e_cd8367feaac6435c9e63287015896063~mv2.jpg)
![[CHRIBA Insights Vol. 3 No. 3] The Effects of U.S. Reciprocal Tariffs on the U.S. Tourism Industry: Challenges and Opportunities](https://static.wixstatic.com/media/fcb85e_cd8367feaac6435c9e63287015896063~mv2.jpg/v1/fill/w_1275,h_958,fp_0.50_0.50,q_90,enc_avif,quality_auto/fcb85e_cd8367feaac6435c9e63287015896063~mv2.jpg)
[CHRIBA Insights Vol. 3 No. 3] The Effects of U.S. Reciprocal Tariffs on the U.S. Tourism Industry: Challenges and Opportunities
#Purdue #HTM #CHRIBA #ReciprocalTariff #InternationalTourism #DomesticTourim #Hotel #Airline #Challenge #Strategy
chriba official
Apr 11, 20251 min read
[매일경제 - 기고] 외국인 관광객 가로막는 ‘한국형 디지털 장벽’
원문: https://www.mk.co.kr/news/it/11262044 장수청 미국 퍼듀대학교 교수/ CHRIBA 연구소 소장 - 결제·교통앱 사용 어렵고 구글맵 도보 길찾기 제한 외국인 관광객 불편 커 - 韓, 디지털 문턱 낮추면 관광객...
chriba official
Mar 12, 20252 min read
![[CHRIBA Insights Vol. 3 No. 2] Guest Sentiment Showdown: Airbnb vs. Hotels in NYC](https://static.wixstatic.com/media/fcb85e_2b5351ae443049f6942a493e0b7c460e~mv2.jpg/v1/fill/w_1125,h_845,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/fcb85e_2b5351ae443049f6942a493e0b7c460e~mv2.jpg)
![[CHRIBA Insights Vol. 3 No. 2] Guest Sentiment Showdown: Airbnb vs. Hotels in NYC](https://static.wixstatic.com/media/fcb85e_2b5351ae443049f6942a493e0b7c460e~mv2.jpg/v1/fill/w_1125,h_845,fp_0.50_0.50,q_90,enc_avif,quality_auto/fcb85e_2b5351ae443049f6942a493e0b7c460e~mv2.jpg)
[CHRIBA Insights Vol. 3 No. 2] Guest Sentiment Showdown: Airbnb vs. Hotels in NYC
We’re excited to share our latest research on guest experiences in NYC’s Airbnb and hotel markets. Through topic modeling and sentiment...
chriba official
Mar 3, 20251 min read
![[CHRIBA BRIEF | Volume 14] Travel-based learning: unleashing the power of destination curiosity](https://static.wixstatic.com/media/fcb85e_198ed6bb2032407bac8e67726ba12296~mv2.png/v1/fill/w_1125,h_845,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/fcb85e_198ed6bb2032407bac8e67726ba12296~mv2.png)
![[CHRIBA BRIEF | Volume 14] Travel-based learning: unleashing the power of destination curiosity](https://static.wixstatic.com/media/fcb85e_198ed6bb2032407bac8e67726ba12296~mv2.png/v1/fill/w_1125,h_845,fp_0.50_0.50,q_95,enc_avif,quality_auto/fcb85e_198ed6bb2032407bac8e67726ba12296~mv2.png)
[CHRIBA BRIEF | Volume 14] Travel-based learning: unleashing the power of destination curiosity
Reference: Davari, D., & Jang, S. (2024). Travel-based learning: unleashing the power of destination curiosity. Journal of Travel &...
chriba official
Jan 30, 20251 min read
![[CHRIBA Insights Vol. 3 No. 1] Airbnb Quality Performance in New York City: Analysis of Customer Ratings and Reviews](https://static.wixstatic.com/media/fcb85e_ab7ac8721691432c8c235393fec306b2~mv2.jpg/v1/fill/w_1125,h_845,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/fcb85e_ab7ac8721691432c8c235393fec306b2~mv2.jpg)
![[CHRIBA Insights Vol. 3 No. 1] Airbnb Quality Performance in New York City: Analysis of Customer Ratings and Reviews](https://static.wixstatic.com/media/fcb85e_ab7ac8721691432c8c235393fec306b2~mv2.jpg/v1/fill/w_1125,h_845,fp_0.50_0.50,q_90,enc_avif,quality_auto/fcb85e_ab7ac8721691432c8c235393fec306b2~mv2.jpg)
[CHRIBA Insights Vol. 3 No. 1] Airbnb Quality Performance in New York City: Analysis of Customer Ratings and Reviews
We’re excited to present our latest report analyzing how Airbnb customers in New York City evaluate their experiences. This study...
chriba official
Jan 27, 20251 min read
![[CHRIBA Insights Vol. 2 No. 5] Short-Term Rentals and Hotel Demand in NYC: Substitute or Supplement?](https://static.wixstatic.com/media/fcb85e_eaa482cf8ca243b8a2a9eb6307b4e4b4~mv2.jpg/v1/fill/w_1125,h_845,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/fcb85e_eaa482cf8ca243b8a2a9eb6307b4e4b4~mv2.jpg)
![[CHRIBA Insights Vol. 2 No. 5] Short-Term Rentals and Hotel Demand in NYC: Substitute or Supplement?](https://static.wixstatic.com/media/fcb85e_eaa482cf8ca243b8a2a9eb6307b4e4b4~mv2.jpg/v1/fill/w_1125,h_845,fp_0.50_0.50,q_90,enc_avif,quality_auto/fcb85e_eaa482cf8ca243b8a2a9eb6307b4e4b4~mv2.jpg)
[CHRIBA Insights Vol. 2 No. 5] Short-Term Rentals and Hotel Demand in NYC: Substitute or Supplement?
We are excited to share our latest research exploring the impact of New York City’s short-term rental registration law on the lodging...
chriba official
Nov 4, 20241 min read
![[CHRIBA BRIEF | Volume 13] The Effect of Digital Transformation: Boosting Productivity in the Restaurant Industry](https://static.wixstatic.com/media/fcb85e_9cfea0f96a17467e9f1d336aa00d56e8~mv2.png/v1/fill/w_811,h_609,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/fcb85e_9cfea0f96a17467e9f1d336aa00d56e8~mv2.png)
![[CHRIBA BRIEF | Volume 13] The Effect of Digital Transformation: Boosting Productivity in the Restaurant Industry](https://static.wixstatic.com/media/fcb85e_9cfea0f96a17467e9f1d336aa00d56e8~mv2.png/v1/fill/w_811,h_609,fp_0.50_0.50,q_95,enc_avif,quality_auto/fcb85e_9cfea0f96a17467e9f1d336aa00d56e8~mv2.png)
[CHRIBA BRIEF | Volume 13] The Effect of Digital Transformation: Boosting Productivity in the Restaurant Industry
Reference: Lee, W., Jang, S. S., & Kim, H. S. (2024). The effect of digital transformation: Boosting productivity in the restaurant...
chriba official
Sep 18, 20241 min read
![[CHRIBA Insights Vol. 2 No. 4] NYC's Short-Term Rental Market: A Year After the Registration Law](https://static.wixstatic.com/media/fcb85e_d861ca1824e3466abad67b94e2ef9049~mv2.jpg/v1/fill/w_1125,h_845,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/fcb85e_d861ca1824e3466abad67b94e2ef9049~mv2.jpg)
![[CHRIBA Insights Vol. 2 No. 4] NYC's Short-Term Rental Market: A Year After the Registration Law](https://static.wixstatic.com/media/fcb85e_d861ca1824e3466abad67b94e2ef9049~mv2.jpg/v1/fill/w_1125,h_845,fp_0.50_0.50,q_90,enc_avif,quality_auto/fcb85e_d861ca1824e3466abad67b94e2ef9049~mv2.jpg)
[CHRIBA Insights Vol. 2 No. 4] NYC's Short-Term Rental Market: A Year After the Registration Law
We are excited to present our latest research, which explores the short-term rental market in New York City following the implementation...
chriba official
Sep 4, 20241 min read
![[News] "대한민국, 관광대국의 길" 저서 출판](https://static.wixstatic.com/media/fcb85e_eeb937c8d7744d7f875e5cd222fa686b~mv2.jpg/v1/fill/w_550,h_413,fp_0.50_0.50,lg_1,q_30,blur_30,enc_avif,quality_auto/fcb85e_eeb937c8d7744d7f875e5cd222fa686b~mv2.jpg)
![[News] "대한민국, 관광대국의 길" 저서 출판](https://static.wixstatic.com/media/fcb85e_eeb937c8d7744d7f875e5cd222fa686b~mv2.jpg/v1/fill/w_550,h_413,fp_0.50_0.50,lg_1,q_90,enc_avif,quality_auto/fcb85e_eeb937c8d7744d7f875e5cd222fa686b~mv2.jpg)
[News] "대한민국, 관광대국의 길" 저서 출판
CHRIBA 연구소 소장 장수청 교수가 주 저자로 참여하고, 민간과 학계 전문가들이 공동 집필한 "대한민국, 관광대국의 길" 저서가 최근 출판되었습니다. 본 서는 대한민국의 인구감소와 지방소멸 문제를 극복할 대안으로 관광의 중요성을 강조하고,...
chriba official
Aug 6, 20241 min read
![[CHRIBA Insights Vol.2 No.3] Exploring The Dynamics of ESG Initiatives in The Global Hotel Industry](https://static.wixstatic.com/media/fcb85e_7e6fa1c77c2c4ddbb379e0771b08602a~mv2.jpg/v1/fill/w_1125,h_845,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/fcb85e_7e6fa1c77c2c4ddbb379e0771b08602a~mv2.jpg)
![[CHRIBA Insights Vol.2 No.3] Exploring The Dynamics of ESG Initiatives in The Global Hotel Industry](https://static.wixstatic.com/media/fcb85e_7e6fa1c77c2c4ddbb379e0771b08602a~mv2.jpg/v1/fill/w_1125,h_845,fp_0.50_0.50,q_90,enc_avif,quality_auto/fcb85e_7e6fa1c77c2c4ddbb379e0771b08602a~mv2.jpg)
[CHRIBA Insights Vol.2 No.3] Exploring The Dynamics of ESG Initiatives in The Global Hotel Industry
We're thrilled to announce the release of our latest research analyzing ESG initiatives among global hotel companies. With the surge in...
chriba official
Jul 25, 20241 min read
![[News] Winning APacCHRIE 2024 Best Paper Award](https://static.wixstatic.com/media/fcb85e_bb6fbca07f7d4decbeff352ccf870794~mv2.jpg/v1/fill/w_1331,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/fcb85e_bb6fbca07f7d4decbeff352ccf870794~mv2.jpg)
![[News] Winning APacCHRIE 2024 Best Paper Award](https://static.wixstatic.com/media/fcb85e_bb6fbca07f7d4decbeff352ccf870794~mv2.jpg/v1/fill/w_1398,h_1050,fp_0.50_0.50,q_90,enc_avif,quality_auto/fcb85e_bb6fbca07f7d4decbeff352ccf870794~mv2.jpg)
[News] Winning APacCHRIE 2024 Best Paper Award
🎉 Congratulations to Dohyung Bang (PhD Student) and Professor SooCheong (Shawn) Jang for winning the APacCHRIE 2024 Best Paper Award!...
chriba official
May 26, 20241 min read
![[CHRIBA Insights Vol.2 No.2] Efficiency Rankings in the Global Online Travel Agency Market](https://static.wixstatic.com/media/fcb85e_85021d6e3a43432985b44d735105b042~mv2.jpg/v1/fill/w_1125,h_845,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/fcb85e_85021d6e3a43432985b44d735105b042~mv2.jpg)
![[CHRIBA Insights Vol.2 No.2] Efficiency Rankings in the Global Online Travel Agency Market](https://static.wixstatic.com/media/fcb85e_85021d6e3a43432985b44d735105b042~mv2.jpg/v1/fill/w_1125,h_845,fp_0.50_0.50,q_90,enc_avif,quality_auto/fcb85e_85021d6e3a43432985b44d735105b042~mv2.jpg)
[CHRIBA Insights Vol.2 No.2] Efficiency Rankings in the Global Online Travel Agency Market
[CHRIBA Insights Vol.2 No.2] Efficiency Rankings in the Global Online Travel Agency Market We're thrilled to announce the release of our...
chriba official
May 2, 20241 min read
![[CHRIBA BRIEF | Volume 12] Decoding the information quantity-quality paradox: How eWOM volume influences consumption value uncertainties](https://static.wixstatic.com/media/fcb85e_be4612daf7d84fa4a086163b405b7ba6~mv2.png/v1/fill/w_1125,h_845,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/fcb85e_be4612daf7d84fa4a086163b405b7ba6~mv2.png)
![[CHRIBA BRIEF | Volume 12] Decoding the information quantity-quality paradox: How eWOM volume influences consumption value uncertainties](https://static.wixstatic.com/media/fcb85e_be4612daf7d84fa4a086163b405b7ba6~mv2.png/v1/fill/w_1125,h_845,fp_0.50_0.50,q_95,enc_avif,quality_auto/fcb85e_be4612daf7d84fa4a086163b405b7ba6~mv2.png)
[CHRIBA BRIEF | Volume 12] Decoding the information quantity-quality paradox: How eWOM volume influences consumption value uncertainties
Reference: Bang, D., & Jang, S. S. (2024). Decoding the information quantity-quality paradox: How eWOM volume influences consumption...
chriba official
Apr 22, 20241 min read
![[CHRIBA BRIEF | Volume 11] Plant-based food is unhealthy—that’s not true! How can corrective messages help promote plant-based menus in quick-service restaurants?](https://static.wixstatic.com/media/fcb85e_91384870052347858303dc5d71dd1027~mv2.png/v1/fill/w_1331,h_1000,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/fcb85e_91384870052347858303dc5d71dd1027~mv2.png)
![[CHRIBA BRIEF | Volume 11] Plant-based food is unhealthy—that’s not true! How can corrective messages help promote plant-based menus in quick-service restaurants?](https://static.wixstatic.com/media/fcb85e_91384870052347858303dc5d71dd1027~mv2.png/v1/fill/w_1816,h_1364,fp_0.50_0.50,q_95,enc_avif,quality_auto/fcb85e_91384870052347858303dc5d71dd1027~mv2.png)
[CHRIBA BRIEF | Volume 11] Plant-based food is unhealthy—that’s not true! How can corrective messages help promote plant-based menus in quick-service restaurants?
Reference: Zhang, X., Jeong, E., Shao, X., & Jang, S. (2023). Plant-based food is unhealthy—that’s not true! How can corrective messages...
chriba official
Apr 15, 20241 min read
bottom of page