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[CHRIBA Insights Vol. 4 No. 2] Responding is Not Resolving: More Replies, Same Complaints


We are pleased to announce the release of the latest CHRIBA Insights, titled “Responding is Not Resolving: More Replies, Same Complaints.”



This report examines online review response patterns and guest complaints across 100 Chicago hotels using 62,929 Tripadvisor reviews. Leveraging these data, the analysis highlights key empirical insights regarding that response activity should not be mistaken for resolution.


🔍 Read the full report to explore the findings in detail.



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