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[CHRIBA Insights Vol. 3 No. 7] Deconstructing Urban Tourism Appeal to Uncover Hidden Potential and Inherent Risks


We are pleased to share the latest CHRIBA Insights, titled "Deconstructing Urban Tourism Appeal to Uncover Hidden Potential and Inherent Risks."


Building on the recently released Global Tourism City Attractiveness Index by Yanolja Research, this study maps 191 major global tourism cities across multiple dimensions using two components, Reputation and Attractiveness, to provide deeper and more actionable insights.


For more details on the Index, please visit: https://www.yanolja-research.com/brand/attractiveness?lang=en


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