chriba officialJun 5, 20231 min read[CHRIBA BRIEF | Volume 2] Do coffee chains have strategic superiority? An examination of the intra-regional and size strategies of coffee chainsUpdated: Apr 14Reference: Park, K., & Jang, S. S. (2022). Do coffee chains have strategic superiority? An examination of the intra-regional and size strategies of coffee chains. International Journal of Hospitality Management, 105, 103254.
Reference: Park, K., & Jang, S. S. (2022). Do coffee chains have strategic superiority? An examination of the intra-regional and size strategies of coffee chains. International Journal of Hospitality Management, 105, 103254.
[CHRIBA BRIEF | Volume 13] The Effect of Digital Transformation: Boosting Productivity in the Restaurant Industry
[CHRIBA BRIEF | Volume 12] Decoding the information quantity-quality paradox: How eWOM volume influences consumption value uncertainties
[CHRIBA BRIEF | Volume 11] Plant-based food is unhealthy—that’s not true! How can corrective messages help promote plant-based menus in quick-service restaurants?
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