[CHRIBA BRIEF | Volume 11] Plant-based food is unhealthy—that’s not true! How can corrective messages help promote plant-based menus in quick-service restaurants?chriba officialApr 15, 20241 min readUpdated: Apr 15, 2024Reference: Zhang, X., Jeong, E., Shao, X., & Jang, S. (2023). Plant-based food is unhealthy—that’s not true! How can corrective messages help promote plant-based menus in quick-service restaurants?, International Journal of Contemporary Hospitality Management, Vol. 35(9), 3216-3234.Hospitality Management, 108, 103357
Reference: Zhang, X., Jeong, E., Shao, X., & Jang, S. (2023). Plant-based food is unhealthy—that’s not true! How can corrective messages help promote plant-based menus in quick-service restaurants?, International Journal of Contemporary Hospitality Management, Vol. 35(9), 3216-3234.Hospitality Management, 108, 103357
[CHRIBA BRIEF | Volume 13] The Effect of Digital Transformation: Boosting Productivity in the Restaurant Industry
[CHRIBA BRIEF | Volume 12] Decoding the information quantity-quality paradox: How eWOM volume influences consumption value uncertainties
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