[CHRIBA BRIEF | Volume 11] Plant-based food is unhealthy—that’s not true! How can corrective messages help promote plant-based menus in quick-service restaurants?chriba officialApr 15, 20241 min readUpdated: Apr 15, 2024Reference: Zhang, X., Jeong, E., Shao, X., & Jang, S. (2023). Plant-based food is unhealthy—that’s not true! How can corrective messages help promote plant-based menus in quick-service restaurants?, International Journal of Contemporary Hospitality Management, Vol. 35(9), 3216-3234.Hospitality Management, 108, 103357
[CHRIBA BRIEF | Volume 19] Same Platform, Different Stays: How Airbnb Accommodation Formats Are Diverging
[CHRIBA BRIEF | Volume 18] First-Time Customer, Familiar Cuisine: Rethinking Loyalty in U.S. Korean Restaurants
[CHRIBA BRIEF | Volume 17] When Korean Food Is No Longer Novel: Rethinking Authenticity in U.S. Korean Dining
Comments