[CHRIBA BRIEF | Volume 10] The Effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyaltychriba officialFeb 1, 20241 min readUpdated: Apr 14, 2024Reference: Ju, Y., & Jang, S. (2023). The Effect of COVID-19 on Hotel Booking Intentions: Investigating the Roles of Message Appeal Type and Brand Loyalty, International Journal of Hospitality Management, 108, 103357
[CHRIBA BRIEF | Volume 19] Same Platform, Different Stays: How Airbnb Accommodation Formats Are Diverging
[CHRIBA BRIEF | Volume 18] First-Time Customer, Familiar Cuisine: Rethinking Loyalty in U.S. Korean Restaurants
[CHRIBA BRIEF | Volume 17] When Korean Food Is No Longer Novel: Rethinking Authenticity in U.S. Korean Dining
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