[CHRIBA BRIEF | Volume 1] A Sustainable Franchisor-Franchisee Relationship Model: Toward the Franchise Win-Win Theorychriba officialApr 27, 20231 min readUpdated: Apr 14, 2024Reference: Jang, S., & Park, K. (2019). A sustainable franchisor-franchisee relationship model: Toward the franchise win-win theory. International Journal of Hospitality Management 76, 13-24.
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