This CHRIBA Brief rethinks authenticity in U.S. Korean dining, suggesting that Korean restaurants must offer more than food alone by creating shared dining rituals and experiences that cannot be replicated at home or in retail. #Purdue #PurdueHTM #CHRIBA #KFood #KoreanFood #KoreanCuisine #Authenticity #FoodCulture #DiningExperience #ConsumerExperience #RestaurantManagement #Hospitality #FoodAndBeverage

Reference: Baldick, H., & Jang, S. (2025). Emotion and memory in boutique hotel experiences: the role of event design. International Journal of Contemporary Hospitality Management, 37(13), 123-148. Link: https://doi.org/10.1108/IJCHM-01-2025-0153 #Purdue #HTM #CHRIBA #BoutiqueHotels #ExperienceDesign #Theme #Immersion #Absorption #Memorable #GuestExperience #Hospitality #Hotel #Guest #Event #Program