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![[CHRIBA BRIEF | Volume 18] First-Time Customer, Familiar Cuisine: Rethinking Loyalty in U.S. Korean Restaurants](https://static.wixstatic.com/media/fcb85e_09f687c988384b86acc310c377a55160~mv2.jpg/v1/fill/w_1331,h_1000,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/fcb85e_09f687c988384b86acc310c377a55160~mv2.jpg)
![[CHRIBA BRIEF | Volume 18] First-Time Customer, Familiar Cuisine: Rethinking Loyalty in U.S. Korean Restaurants](https://static.wixstatic.com/media/fcb85e_09f687c988384b86acc310c377a55160~mv2.jpg/v1/fill/w_1816,h_1364,fp_0.50_0.50,q_90,enc_avif,quality_auto/fcb85e_09f687c988384b86acc310c377a55160~mv2.jpg)
[CHRIBA BRIEF | Volume 18] First-Time Customer, Familiar Cuisine: Rethinking Loyalty in U.S. Korean Restaurants
A first visit to the restaurant is no longer always a first visit to the cuisine. This CHRIBA Brief explores how Korean restaurants can encourage U.S. customers who are already familiar with Korean food to come back. #Purdue #PurdueHTM #CHRIBA #KoreanRestaurant #KoreanFood #KFood #RestaurantManagement #CustomerLoyalty #CustomerRetention #RevisitIntention #ConsumerExperience #Hospitality
chriba official
Sep 301 min read
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